Ryerson University

A Master's Student in the Communication and Culture program at York University (2014-2016), Sabrina Bellissimo is focusing on areas of youth culture and media studies. Supervised by Dr. Irene Gammel, her Master's thesis, "Marketing Music and Movies to Teen Girls in the 21st Century," explores the methods and strategies used in marketing campaigns for the teenage girl demographic, their effectiveness, and how they help shape consuming patterns and the formation of teen female identities. Sabrina already holds Honours BAs in both Dance and English Literature from York University (2014).
 

MA Major Research Paper

Bellissimo, Sabrina. “Marketing Music and Movies to Teen Girls in the 21st Century.”  Communication and Culture Program and Yeates School of Graduate Studies. Ryerson University, July 2016.

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